BizBites by Ethique Advisory

Have you ever heard of an entrepreneur starting a company to make ends meet rather than profit? Not! Every entrepreneur aspires to be in the most prosperous phase of the economic cycle. It's a great dream but making it a reality is another story. Businesses begin with BHAG goals and a vision for success. Growing a firm requires the right intellectual assets, strategic partnerships, services, or goods that address unsatisfied customer needs or fulfill a demand gap in the market. A sustainable company model requires a strong operational foundation to decrease long-term risks. Understanding sustainable business growth and how it is measured should come first. What does "sustainable growth" actually mean? Business sustainability is the balancing act between growth and resilience. The kind of growth that a company can achieve practically without running into problems is sustainable growth. A business that grows too quickly can have trouble finding the money to expand. A busine...

Running a specialized business offers you a niche in the market. The very nature of business requires you to identify your Unique Selling Proposition (USP) and focus all your communication efforts on the USP, giving you high visibility among your target audience. Like all good things, it comes with its share of highs and lows. Some of the challenges rear their head in terms of the need for expansion, product or service diversification, competition, etc. Unlike a business offering a traditional range of products/services, this can pose many constraints and complexities in the case of a specialized product or service company. To consistently achieve long-term growth, offering products/services that evolve with time to stay relevant is the goal for every company. Why should you be different? Without growth, there are no opportunities for staff to grow and develop and less reason for talent to stick around, seriously impacting retention. So, let’s take a minute to understand the possible h...

Business Growth Crafting a business growth strategy isn’t a one-size-fits-all affair. Given the fluctuating market dynamics, modeling strategic plans on the triumphs of others would be a folly. One should not mistake this for not learning from other businesses. Instead, it suggests that employing a cookie-cutter strategy is not an option. Your strategy should smoothen out inefficiencies in your organization and hone its strengths to suit your clients- who are unique to your organization. Remember Specific is Terrific. More specific the strategy, the more the probability of success. If you draft your strategy focusing on your business and customer, the resulting actions will more likely result in customer delight. Which will keep your customers content and keep them coming back. Factoring in business data analytics to  draft a successful strategy  is a must for a greater understanding of your business and its complexities, which will impact the way forward and the growth. The k...